Don t Feed the Trolls

Don t Feed the Trolls Author Erica Kudisch
ISBN-10 1626495599
Year 2017-04-03
Pages 200
Language en
Publisher
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Gaming while female is enough to incur the wrath of the dude-bros, and they've come for me. Instead of fighting back, I've created an alternate account. Male name, male pronouns. And I've met this girl. Laura's adorable and smart and never gives up, and she likes me back. Or rather, she likes the man I'm pretending to be.

UnMarketing

UnMarketing Author Scott Stratten
ISBN-10 9781118176283
Year 2012-02-21
Pages 251
Language en
Publisher John Wiley & Sons
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Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.

Haters

Haters Author Bailey Poland
ISBN-10 9781612348704
Year 2016-11-01
Pages 312
Language en
Publisher U of Nebraska Press
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Cybersexism is rampant and can exact an astonishingly high cost. In some cases, the final result is suicide. Bullying, stalking, and trolling are just the beginning. Extreme examples such as GamerGate get publicized, but otherwise the online abuse of women is largely underreported. Haters combines a history of online sexism with suggestions for solutions. Using current events and the latest available research into cybersexism, Bailey Poland questions the motivations behind cybersexist activities and explores methods to reduce footprints of Internet misogyny, drawing parallels between online and offline abuse. By exploring the cases of Alyssa Funke, Rehtaeh Parsons, Audrie Pott, Zoe Quinn, Anita Sarkeesian, Brianna Wu, and others, and her personal experiences with sexism, Poland develops a compelling method of combating sexism online.

The Righteous Mind

The Righteous Mind Author Jonathan Haidt
ISBN-10 9781846145711
Year 2012-03-29
Pages 448
Language en
Publisher Penguin UK
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Why can it sometimes feel as though half the population is living in a different moral universe from you? Why do ideas such as 'fairness' and 'freedom' mean such different things to different people? Why is it so easy to see the flaws in others' arguments, and less in our own? Jonathan Haidt, one of the world's most influential psychologists, reveals that the reason we find it so hard to get along is because our minds are designed to be moral. Not only that, we are hardwired to be moralistic, judgemental and self-righteous too. Our intrinsic morality enabled us to form communities and create civilization, and it is the key to understanding everybody. It explains why some of us are liberal, others conservative. It is often the difference between war and peace. It is also why we are the only species that will kill for an ideal. Drawing on moral psychology, ancient philosophy, modern politics, poetry, advertising and the semantics of bumper stickers, Haidt's incredibly wise and enjoyable book examines how morality evolves; why we are predisposed to believe certain things; how our surroundings can affect our morality; and how moral values are not just about justice and fairness - for some people authority, sanctity or loyalty are more important. Morality binds and blinds, but with new evidence from his own empirical research, Haidt proves it is possible to liberate us from the disputes that divide good people and cooperate with those whose morals differ from our own. After all, they might just have something to say.

Building Social Web Applications

Building Social Web Applications Author Gavin Bell
ISBN-10 1449379419
Year 2009-09-17
Pages 434
Language en
Publisher "O'Reilly Media, Inc."
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Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites. Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out

Team Geek

Team Geek Author Brian W. Fitzpatrick
ISBN-10 9781449329877
Year 2012-07-06
Pages 194
Language en
Publisher "O'Reilly Media, Inc."
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In a perfect world, software engineers who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done. In this highly entertaining book, Brian Fitzpatrick and Ben Collins-Sussman cover basic patterns and anti-patterns for working with other people, teams, and users while trying to develop software. This is valuable information from two respected software engineers whose popular series of talks—including "Working with Poisonous People"—has attracted hundreds of thousands of followers. Writing software is a team sport, and human factors have as much influence on the outcome as technical factors. Even if you’ve spent decades learning the technical side of programming, this book teaches you about the often-overlooked human component. By learning to collaborate and investing in the "soft skills" of software engineering, you can have a much greater impact for the same amount of effort. Team Geek was named as a Finalist in the 2013 Jolt Awards from Dr. Dobb's Journal. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

PEERS for Young Adults

PEERS   for Young Adults Author Elizabeth A. Laugeson
ISBN-10 9781315297040
Year 2017-01-12
Pages 536
Language en
Publisher Taylor & Francis
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PEERS® for Young Adults presents the first evidence-based group treatment program for young adults with Autism Spectrum Disorder, as well as other neurodevelopmental disorders and social challenges. Inside, readers will find a critical step forward in the dissemination of effective behavioral interventions for young adults in the form of 16 engaging group session outlines that are both user-friendly and backed by empirical research. Each session is accompanied by homework assignments and practice suggestions designed to reinforce the group’s understanding of the skills learned during each meeting. This practical resource will prove to be an invaluable reference for any clinician or educator working with this population.

Influencer Marketing For Dummies

Influencer Marketing For Dummies Author Consumer Dummies
ISBN-10 9781119114093
Year 2015-12-14
Pages 312
Language en
Publisher John Wiley & Sons
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The easy way to get ′in′ with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of ′everyday consumers′ that can have a large impact. In Influencer Marketing For Dummies, you′ll find out how to market to those who rock social media and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands–on, friendly guide, you′ll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it′s not just a numbers game or a ′who′s who′ of social media Engage with influencers once you′ve found them Recognize the best practices of influencer marketing and outreach If you′re a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go–to guide you don′t want to be without.

Twitter For Dummies

Twitter For Dummies Author Laura Fitton
ISBN-10 9781118960097
Year 2014-12-05
Pages 312
Language en
Publisher John Wiley & Sons
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A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

The Vegetarian Myth

The Vegetarian Myth Author Lierre Keith
ISBN-10 9781604861822
Year 2009-05-01
Pages 320
Language en
Publisher PM Press
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Part memoir, nutritional primer, and political manifesto, this controversial examination exposes the destructive history of agriculture—causing the devastation of prairies and forests, driving countless species extinct, altering the climate, and destroying the topsoil—and asserts that, in order to save the planet, food must come from within living communities. In order for this to happen, the argument champions eating locally and sustainably and encourages those with the resources to grow their own food. Further examining the question of what to eat from the perspective of both human and environmental health, the account goes beyond health choices and discusses potential moral issues from eating—or not eating—animals. Through the deeply personal narrative of someone who practiced veganism for 20 years, this unique exploration also discusses alternatives to industrial farming, reveals the risks of a vegan diet, and explains why animals belong on ecologically sound farms.

Design to Thrive

Design to Thrive Author Tharon Howard
ISBN-10 008095720X
Year 2009-12-08
Pages 248
Language en
Publisher Morgan Kaufmann
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Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs Contains real world stories from popular, well known communities to illustrate how the concepts work Features a companion online network that employs the techniques outlined in the book

Social Media Security

Social Media Security Author Michael Cross
ISBN-10 9781597499873
Year 2013-11-01
Pages 346
Language en
Publisher Newnes
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Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control. Defines an organization's goals for social networking Presents the risks present in social networking and how to mitigate them Explains how to maintain continuous social networking security

Cyberbullying

Cyberbullying Author Robin M. Kowalski
ISBN-10 9781444356939
Year 2012-02-16
Pages 240
Language en
Publisher John Wiley & Sons
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Psychologists explore the reality of cyberbullies Millions of children are affected by bullies each year. Advances in social media, email, instant messaging, and cell phones, however, have moved bullying from a schoolyard fear to a constant threat. The second edition of Cyberbullying offers the most current information on this constantly-evolving issue and outlines the unique concerns and challenges it raises for children, parents, and educators. Authored by psychologists who are internationally recognized as experts in this field, the text uses the latest research in this area to provide an updated, reliable text ideal for parents and educators concerned about the cyberbullying phenomenon.